Voted the #1 Favorite Bike Shop in Roseville, Rocklin and Granite Bay through Style Magazine's 9 years in a row!

Our Story

The Hub is a place where people walk in for bike stuff and end up sharing their stories and getting some in return. It's a place where people have rekindled the desire to communicate and linger around to share a beer or some jokes, some good tunes or some war stories. It's a place where you can find your favorite bike goodies along with some of your favorite people. It's a place were burritos are always welcomed and coffee lines our showcases.

You can hear people talk of politics, spirituality and races in the same breath. You'll see congressman, Cat1 racers and at-home moms on the same group ride and you can always count on knowing who's winning what race or what so and so's goals are for this year along with the latest doping scandal that we all mourn over and pray that one day racing will be about what we all want it to be about...riding. The kind of riding that takes you suddenly into the zone where no one is faster than you and nothing can stop you.

You're in that place where time ceases and everything becomes one; your bike feels like a part of your mind, body and soul and your connected to that winding single track in a way that makes the world seem small and peaceful. It reminds you that life isn't worth living if you're not having a good time and you suddenly want to be around all your friends that understand that feeling of belonging, being understood, being accepted.

It's a place to let your guard down and relax and let the latest ride reports file in while your mechanic works his magic on your favorite machine. It's a home away from home.
Dreams grow here..